online marketing and search engine optimisation

Online marketing and promotion

Palmedia can make sure that your web site is seen by your target market, and design online marketing campaigns designed to maximise your return on investment. We can use tools including search engine optimisation, pay-per-click advertising (such as with Google Adwords), opt-in email marketing, affiliate programmes, and more.

If you're interested in Google Adwords, we can get you started with a free £30 voucher from Google.

Search Engine Optimisation & Submission

What use is your web site if your customers can't find it?

If your were setting up a shop, would you open up in a deserted back alley or in a bustling high street?

You have the same choice with a web site. If you're listed in lots of high-traffic search engines and relevant web directories, and more importantly listed highly when customers search for your product or service, you're much more likely to be successful. Remember, less than 10% of search engine visitors look beyond the second page of results. After all, do you?

Search Engine Optimisation and Submission Services

You can do a great deal to make sure your site is visible to search engines and listed in the way you want. By using appropriate meta tags, clear language, summaries, using key words and much more. We can submit your site manually and automatically to a wide range of search engines, including the critical few that really matter. There's not much point worrying too much about your listings in thousands of engines, as 99% of referrals will come from your top ten. We can provide a complete optimisation and submission service to get your site where you want it without costing you undue time and money.

Search Engine Position Review

Once you're customers can find you, you'll need to keep it that way, even when your competitors try to catch up with you in the listings and your site and products change. With a regular monthly or quarterly review we will check your listings, re-submit where necessary and make recommendations about how you could improve.

A Warning

Some companies will offer to 'guarantee a top 10 ranking', or something similar. Remember, only the search engines themselves decide where a site is ranked. There are tips and tricks and skills to maximise your likelihood of being at the top - and they do work. However, search engines are not a 'get rich quick scheme', and no company can give a cast iron guarantee.

If a company offers you such a guarantee, ask them 'do I only pay if you are right?', 'how will you do it?', and 'does that guarantee only apply to my company name, or the product and service keywords my customer will be looking for?' Once you have heard their answers, we're sure you will want get in touch with Palmedia to help you develop an online marketing strategy that really works.

Pay per click' Marketing

Palmedia works extensively with the leading 'pay per click' marketing providers, such as Google Adwords and Yahoo Search Marketing (formerly known as Overture). We can get your adverts on the major search engines such as Google, Yahoo and Alta vista, as well as thousands of other search and content sites suited to your target market.

We use Adwords extensively both internally and for clients, and we can give you access to regular reports and information on your campaigns, as well as help you create adverts, set budgets and price-per-click, and help you track and monitor the resulting visits and purchases, enquiries, or registrations.